Earned Media Manager
What's the role?
Do you have a background in Digital PR or Earned media? Want to work on exciting campaigns? Are you commercially savvy with an eye for brand enhancing opportunities? Are you looking to join an ambitious and innovative team?
We’ve got the role for you!
We’re looking for a creative, forward thinking Earned Media Manager to join our team and support our growth within the market. You’ll work with the Regional Head of Brand and Communications to develop and roll out integrated Earned Media strategies. Not only will you be a natural communicator, but you’ll be able to demonstrate building and maintaining lasting relationships with external publications and media outlets.
Who is Hilti?
Unless you work in construction, you probably haven't heard of us. We're a hidden gem.
We provide leading-edge tools, technologies, software and services for the professional construction sector. Our customers are loyal and enthusiastic about us. So are our people.
We regularly win Great Place to Work awards globally and are very proud to have been placed on the Times Top 100 Best Companies to Work For list in the UK by our employees for the past 10 years.
Hilti offers the best of both worlds – friendly teams locally and roles across the UK combined with the opportunities only a company of 30,000 people spread across 120 countries can bring.
What does the role involve?
You will be responsible for increasing brand awareness and influence and work closely with the Northern Europe Social Media Manager and external influencers to strongly position Hilti in the market.
You will support the Market Organisation Brand Specialists with the implementation of Earned Media concepts and strategy locally and lead on GB implementation. You will take responsibility for Crisis response management and consultation and deliver thought leadership and Earned Media concepts (round-tables, PR events, roadshows).
You’ll have a number of responsibilities such as:
•Increasing brand share of voice in the region and social influence
•Working with external influencers to strongly position Hilti in the market
•Take the lead on delivering thought leadership concepts at PR events, roadshows and industry roundtables
•Implementing the earned media strategy across E1 markets while taking the lead for GB
•Crisis response management and consultation
What do we offer?
We really value our people and we've worked hard to develop a competitive reward package that reflects this. Some of the benefits we offer include:
*Different ways to work flexibly including working from home and compressed hours so please feel free to talk about what flexibility means to you at your interview
*Genuine career advancement (more than 80% of all leadership roles are filled internally
*Competitive salary and above-average performance bonus
*6% employer pension contributions
*Private Health Insurance and Employee Assistance Programme
*33 days' holiday (inc. Bank Holidays) plus the ability to purchase 5 days more annually
*Paid leave to work on charitable projects
*Hilti Benefits Box, a reward platform offering a cycle to work scheme and shopping and lifestyle discounts/cashback
*Subsidised on-site canteen and free fruit and salad
*Free parking and excellent public transport links
Our Head Office is currently based next to Old Trafford but in early 2021 we will move to state of the art new premises at Circle Square in Central Manchester. We will continue to offer free parking for employees and will be located a short walk from Oxford Rd train station and St Peter's Square tram stop.
Why should you apply?
We have an excellent mix of people. Success at Hilti is down to teamwork and ability, no matter what your background.
What you need is:
- Extensive experience of managing Earned Media, digital PR and Branding campaigns
- International PR or Marketing degree or equivalent experience in a senior position
- Exceptional understanding of Earned Media, either in Brand or Ecommerce, with knowledge on the importance of press relationship management and integration of press activity with digital reporting and business impact
- Excellent Copywriting skills
- Reporting and analysing business impact of own PR campaigns (Google Analytics, Excel, Cision, AEM)
- B2B sector knowledge is preferable
- Skilled knowledge of creation programs (Mac, InDesign, Photoshop, Premiere) a bonus
Click through the 'Apply Now' button where you will be asked to upload your CV and answer a couple of short questions – the whole process should take around 90 seconds. If we like what we see, you'll be invited to a telephone interview.
If you need any support with your application please contact firstname.lastname@example.org.
“How am I going to sell power tools? I’ve never drilled a hole in my life! That’s what I thought when I first joined Hilti, but it’s really not like that. It’s about nurturing your strengths and being rewarded for hard work.”